Click as hard as you like, bad boy!
Mini Cooper has just come out with a pretty edgey ad-campaign featuring a fetching leather-clad dominatrix explaining how the the mini will whip icey road and how the rubber (tires) create pleasurable friction. I just had to shut my office door for about ten minutes.
You can click is hard as you like, she says, but everytime you enter the site you are given a "safe word". Mine was anit-lock. Oh my! Check it out at Mini.ca.
Some may scoff at clever ads, saying that no one buys a car because of the advertising. While I would not buy a POS, I would at least pay attention to the ad. VW, both recently and long ago, had great ads. So does Mini. If those ads generate buzz, then they are succeding.
I found out about this campaign through Autoblog, another great automovive blog. Check them out.
